繼而如何影響其行為 [3] 。
Elaboration Likelihood Model as a Theory of Attitude …
The Elaboration Likelihood Model as a Theory of Attitude Formation: A Mathematical Analysis Mark A. Hamilton 1 Associate professor of communication sciences at the University of Connecticut. John E. Hunter is a professor of psychology at Michigan State
Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model
· PDF 檔案Drawing on the elaboration-likelihood model (ELM), we com pared two alternative influence processes, the central and peripheral routes, in motivating IT acceptance. These pro cesses were respectively operationalized using the argument quality and source
Exploring Patients’ Intentions for Continuous Usage of …
The elaboration-likelihood model (ELM) is a dual-process persuasion theory that describes the change of attitudes and behavior. Objective: In this study, we drew on the ELM to investigate patients’ continuous usage intentions regarding mHealth services.
Week 10: Elaboration Likelihood Model and Social …
Week 10: Elaboration Likelihood Model and Social Judgement Theory, — / + determined by strength of arguments, Phychological processes in attitude formation and changes, Attitude is a point on a scale, three categories of reference , Ego-involvement: importance/relevance of topic close to identity, religion/politics/family, Social Judgement: subconscious sorting out of ideas that occurs at the
Comm Theory
Start studying Comm Theory – Ch. 15: Elaboration Likelihood Model. Learn vocabulary, terms, and more with flashcards, games, and other study tools. based on the idea that attitudes are important because attitudes guide decisions and other behaviors. While
Yale attitude change approach
Influences on elaboration likelihood model Another model that stems from the Yale attitude change approach is the elaboration likelihood model which is a contemporary approach to persuasion. Developed by R.E. Petty and J.T. Cacioppo during the late 1980s, the model describes two ways in which persuasive communications can cause attitude change: centrally and peripherally.
，ELM) ，是社會心理學領域的一個重要理論 [1-2] 。 雙路徑模型描述一個人接觸一條消息時該消息的特征如何影響其態度的形成，
Elaboration Likelihood Model Theory
Take a deep dive into Elaboration Likelihood Model Theory with our course User Experience: The Beginner’s Guide . User experience, or UX, has been a buzzword since about 2005, and according to tech research firm Gartner, the focus on digital experience is no …
Elaboration likelihood model
Download website as PDF ? Read website aloud (Text-to-Speech synthesis) The elaboration likelihood model (acronymised as ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1986. The model aims to explain different ways of processing stimuli, why they are … Read More
The Elaboration Likelihood Model
The theory focuses on how persuasion is affected by recipient elaboration – the amount of message-relevant thinking an individual engages in when processing a persuasive message or issue. According to the ELM, when motivation and/or ability to think are relatively low, communication factors will likely influence persuasion by serving as simple peripheral cues or heuristics.
雙路徑模型_百度百科
雙路徑模型也稱精細加工可能性模型( Elaboration Likelihood Model，由Petty 和Cacioppo于20世紀80年代提出